It’s what’s missing from most writing. Corporate websites are full of meaningless jargon. Brochures contain too much hollow text. Company blogs don’t provide value to readers.

This is a problem.

Customers aren’t impressed by big words. They’re impressed by copy that tells them what they need to know about your product or service.

This is why content is so important. It’s what your customers will remember — good or bad. Sure, your website might have flashy animations or cool interfaces, but if the copy sucks, they’ll remember.

That’s why I take time and care to prune my content. If I can communicate something in one word instead of two, I do.

My copy is not elaborate or embellished — it is elegant and uncomplicated. Customers like that, because it treats them like they’re human.

I want to write for you. If the feeling is mutual, e-mail me using the handy form below. I’ll get back to you in one business day.

“Jargon is insecurity.”

-Jason Fried, CEO of 37signals