Web writing

In order to make an impact on your visitors, the web content on your site needs to be clear, concise, and informative.  Visitors come to your site in order to learn more about your business, so your content should provide that information to your site visitors as accessibly as possible. The content on your website will be many visitors’ first impression of your company.

Having written content for dozens of websites around the world, from large companies to small sole proprietorships, I have a firm grasp of the importance of the written word when it comes to converting visitors into customers.  I will help you convert even more of your site visitors into paying customers through persuasive copy!

Search Engine Optimization

Not only is it important to convert your site visitors into paying customers and quality contacts, but it is also important to draw visitors to your website in the first place!   I have vast experience in writing search engine optimized (SEO) copy that is intended to draw visitors to sites via search results, usually by strategic keyword placement.

However, let’s be frank: most people who try to sell you SEO packages are lying to you. Charlotte Bowen of Inspir-IT has a wonderful blog post that goes into further detail.  People who make grandiose promises about the effects of their SEO services on your traffic are modern-day snake-oil salesmen. That’s why I don’t make extravagant claims that your search engine traffic will exponentially increase as a result of my services.

No one can promise that.

What I can promise you is that, when writing SEO copy for your website, I’ll be totally up front with you about what I’m doing.  Whether it’s about specific keyword densities I use (there are commonly adopted “best practices”) or how I decide which keywords to target, you’ll know exactly what I’m doing and why I’m doing it.

There’s nothing magic about SEO; a lot of it is about common sense.  That’s why you need a writer who will first write to humans, and second to Google-bots.

Newsletters

I’ve noticed a growing trend among my clients. More and more businesses and individuals are turning to newsletters as a form of staying in touch with past customers. As a form of permission marketing, I think newsletters can be highly effective…when used correctly.

When a visitor signs up to your newsletter, he is giving you permission to send things to his e-mail inbox.  As inboxes become more cluttered and unmanageable, this is an act of trust that should not be taken lightly.

I’ll write newsletters that retain trust with site visitors who sign up.  Fostering that relationship with individuals who trust you is an incredibly effective form of marketing, and one which delivers a demonstrable return on investment.

Blog posts

Blogs aren’t just for hobbyists any more. Businesses are learning the benefits of regularly-updated blog posts on their websites. An informative, well-written blog that is updated regularly gives your visitors a reason to continue visiting your website.

The key is to provide value; it’s not enough to simply rehash the same information over and over. That’s why, when I write a series of blog posts for clients, I ensure that every post I write is well-researched and gives the reader something to take away.

In short, a reader should leave a blog thinking, “I’m glad I stopped by today.”

…and more!

My writing services aren’t limited to the above offerings. I have written business plans, brochures, and have even ghostwritten tweets for Twitter! Simply contact me to inquire about how my writing services can meet your needs!